Development of new product according to customer requirements

All businesses operate within an environment of change. One of the most important aspects of change is change in the market place as customers become more demanding. Thus, enterprises need to renew themselves and design new products to match new market trends and customer requirements. Product renovation and creation makes enterprises to stay competitive and to have more business opportunites.

In Holafoods, we realize a 7 steps process to design new product for customers, including (1) Idea generation, (2) Idea screening, (3) Concept development, (4) Marketing strategy and business analysis, (5) Product development, (6) Test marketing and (7) Product commercialization.

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